What is Website Redesign?
The process of upgrading your webpage’s visual appeal and user experience is called website makeover. This entails reorganising and assessing the current navigation, colour scheme, content, and layout. It may also concentrate on search engine optimisation, responsive web design, and site speed and technical performance optimisation.
Updating your website is essential if you want it to contribute to the expansion of your company. So let’s examine the several factors and actions you need to think about while organising a website redesign in more detail:
That project is enormous and defies all argument. particularly if you have to prioritise other activities or lack the resources to complete it internally. Fortunately, UX studio or any other UX agency can always be hired. Our designers have all the experience and expertise you require, regardless of the size or sector of your business. Schedule a free appointment with us to talk about your objectives and present challenges. Read More
We can help if your in-house team is ready to tackle the Website Redesign project but is unsure of where to begin. With our comprehensive guidance, you’ll be able to easily conquer any obstacles. However, you should make clear the motivation for your website makeover before diving headfirst into this time- and money-consuming endeavour. It will definitely be worth the money if the justifications are clear.
Things To Consider Before You Start Redesigning Your Website
Making the large investment in a website redesign requires careful consideration, so be sure your choice is well-founded. In this situation, rely on analytics to see how well your website does across the board, including:
- Does it function and display properly on any device?
- How long does it take to load?
- Does it provide up-to-date information, or is it out of date, regarding your company and/or services?
- Can your visitors find the content they’re looking for?
- Is the conversion rate par with the industry benchmark?
- Is the bounce rate too high?
- Bonus question: Does the design look outdated?
Consider your website to be a “bridge” that connects you and your clientele. It’s the first thing that guests see visually. Therefore, how it looks is quite important in shaping how people perceive your business.
They want to know if you offer quality service, if buying your product is worthwhile, and the list may go on forever. Therefore, updating your website if any of its components are broken will boost consumer happiness and the value of your company.
Your website is more likely to have out-of-date content and/or design the older it is. Additionally, according to a UX Trends Survey, 81% of people think less highly of a brand if its website isn’t updated. Furthermore, a plethora of new trends have emerged in the previous several years, such as responsive web design. If you’re unfamiliar with the term, learn why a responsive design is essential for 2023 by reading our article.
Perhaps you are currently undergoing a rebranding. Every business’s life will inevitably include change. Whether it’s due to alterations in marketing strategy, new management, or a new logo. You need a rebrand-focused website redesign since you want to appropriately represent your brand after these modifications.
Recognise your priorities and the best course of action.
If you choose to redesign your present website, you must consider the following:
- What are your most valuable landing pages right now?
- Who are your visitors? Where are they coming from?
- Which parts of your website work well?
- Which aspects do you want to improve? Conversion rates, traffic, retention?
Fear not—every answer to these queries may be found throughout our text.
Steps Of The Website Redesign Process
As we’ve already mentioned, redesigning a website is a big undertaking with unique difficulties. However, you might find our best practices guide useful in developing a high-level plan for a website redesign project that is effective.
1.Form a committed team or get in touch with a UX design firm.
It is necessary for you to get ready for the website makeover before you begin. Create a team if you don’t already have one, and have them handle and supervise the entire undertaking. Having a committed team means that they can give the redesign their whole attention and that their concentration won’t be split. Ideally, your group consists of:
- A UX Designer,
- A Project Manager,
- A Marketing Manager,
- A Content writer, and
- A Developer.
You can get in touch with a UX agency, such as UX studio, if your organisation does not have a designer or UX team. We appoint the best qualified researchers and UX designers to be full-time members of your product team. This implies that they will give your website redesign project their whole attention.
We will support and collaborate at every stage of the product development process, working closely with your development and product teams. This enables us to produce excellent, user-focused designs for any platform. Get in contact with us and let’s start a conversation! We are pleased to assist you with your objectives and difficulties.
2 – Determine the business objectives of the website redesign
As was previously said, it’s critical to understand your motivations for the change. Having clear goals can help you stay focused on the project and make it easy to gauge its progress.
So let’s begin by posing some queries:
- What does your business need?
- What’s missing right now?
- What goals are you trying to achieve?
We are aware that it is easier said than done—or, in this case, asked—to respond to these inquiries. On the other hand, having predetermined goals aids in concentrating on achieving the intended results. We advise you to review the following data-driven goals:
- Increase the website’s traffic (visits and visitors).
- Increase time spent on site.
- Increase the number of new leads.
- Increase the average order value.
- Increase the subscriber numbers.
However, bear in mind that many of these have an impact on one another. The conversion rate won’t go up, for instance, if traffic to your website rises but the bounce rate stays high.
Data-based adjustments are always recommended at UX Studio. For this reason, we carry out research prior to beginning the designing stage. Finding your target audience’s demands and pain areas is made easier with the use of user research. can also identify problems with the usability of your present website.
Giving your current website a makeover should go beyond simply updating its appearance. Take a close look at your website’s functionality when defining the goals. Can users of your website find everything they need? Does using your website work well across all platforms? This takes us to the following stage of redesigning a website.
3.Determine what is effective and what may be enhanced.
Why should your previous website be examined? Doing an audit can provide you with an overview and insight into what aspects of your website are performing well, which is one of the biggest benefits.
Even if you’ve probably previously mentioned a few problems, such the visitors who don’t become customers. However, it’s advised to view the website with a different perspective and set of eyes. It might assist you in identifying more trouble spots and website elements that require improvement.
Start with an aerial perspective and examine the existing design from various perspectives. And what doesn’t work? What makes you happy? Examine its performance, usability, accessibility, and responsiveness first.
Recall that not every aspect of your website has to be altered while redesigning it. You’re probably happy with some of the components. Additionally, altering them could lead to a stunning website design that misrepresents your business.
Following this high-level analysis, you can use many methods to proceed to a deeper one:
- Google Analytics
- Google Search Console
- Heat Maps
- User Interviews
- Usability Testing
Analyze your website’s metrics
You may examine traffic patterns using Search Console and Google Analytics. Naturally, examine the important metrics such as:
- Number of visitors
- Bounce rate
- Time on site
And so forth. Depending on your website redesign goals, each will have a different level of significance and relevance. But before you start, it makes sense to record and examine every metric. You will be able to learn more about and gain a deeper comprehension of:
- Which part of the world your visitors come from
- How they use your site
- How much time they spend on it
- Which pages they find useful
- Which convert best
- What your best-selling products are
You can also get in touch with us if you lack the time or resources to complete this phase. We’ll compile insightful information to support you in making wise choices.
List the pages you need to focus on
Creating a list of the landing pages you want to concentrate on when redesigning your website is a smart idea. Not all of them will have a significant impact on your business goals and are as valuable as the others.
Enumerate the pages you have located based on the previously gathered information:
- Could contribute to achieving your objectives.
- Should have higher conversion rates.
- must possess the highest conversion rate or the most amount of traffic.
Keeping them in mind, you can focus entirely on the sections of your new website that matter the most.
4 – Launch the website redesign process with the UX design team
Like every project, this one need a schedule. You and your group can view the project as a whole by using a timeline. What pages and components they must complete initially, along with the due dates for each stage, are specified. By doing this, you enable them to work on the project and their task more productively.
Redesigning your website is also feasible with the assistance of a company like UX studio. We arrange a phone meeting to talk about your product and company objectives. We will create a roadmap based on this discussion that is specific to your company’s needs in terms of both time and money.
Nonetheless, we can always change the plan. Since we view our future customers as partners, it is imperative that the website redesign’s roadmap works for them.
Our website redesign process
When planning, we typically employ the agile methodology. Three-week design cycles with various designable product features and flows will be observed. We draw, prototype, and test during those to arrive at the final UI design. Every cycle ends with us giving development the last set of design elements for that phase.
This approach can guarantee productive and seamless collaboration with development. It also enables you to provide the committed team with comments.
Our UX team is prepared to begin the partnership as soon as we reach an agreement on the terms of operation.
5 – Ideate the solutions and create a user journey
Gather your team and brainstorm remedies to the trouble spots you previously identified. To ensure a consistent user experience, keep in mind that the solutions should add up comprehensively.
At UX studio, we typically develop a user journey for this reason. A User Journey is a methodical procedure that a user follows to accomplish a particular objective.
You can begin considering how users engage with a website and the kinds of experiences it should offer by creating a user journey
It’s acceptable to begin with straightforward flows that advance your main goal. When you get to a more advanced level of the makeover, you can always go back and edit the map. Based on your research, enumerate the fixes and recommended design modifications.
6 – Look for inspiration and directions
If you’re starting from scratch when redesigning your website, you most likely seek guidance and inspiration. Making mood boards is advised before beginning to develop the new user interface. It assists you in establishing your website’s new visual style.
Look & Feel workshops are a regular component of website redesign projects at UX Studio. As a result, we are able to decide on design directions in tandem with the client. These Look & Feel specifications can then be readily followed by the designer while developing the user interface.
Gather images from websites you like if you collaborate with your internal team. Sort them into categories and consider which ones would work well on your new website and which ones are not. To add some variation, experiment with alternative colour schemes and substitute emojis for conventional characters.
Although emojis are more visually expressive than normal Unicode and “:)” icons, they can be challenging to use in web design. They can offer a distinctive touch to the material on your website if applied correctly and consistent with the brand.
Make sure emojis are appropriate and complement the overall appearance and feel of your design before using them. To locate a variety of emojis to incorporate into your design, go to this website.
In general, aim to maintain a single direction that best embodies your brand.
7 – Create interactive prototypes
You can begin working on the user interface (UI) as soon as you’ve chosen the design aesthetic. This is a particularly important phase in the website makeover process. It creates the framework for the work you will do in the future months.
Make sure your prototypes are interactive. It should be easy for you to navigate around as though it were the final product. In this manner, you can both test the website and clarify to developers how it will function.
In this step, make an effort to solve as many difficulties as you can. The cost and complexity of returning increases significantly after development begins.
8 – Test the usability of the final design
The users may not find the design to be ideal, despite its seeming perfection. It’s similar to attempting to learn from notes taken by someone else. You have an understanding of everything because you have participated in the design process. That being said, someone who is visiting the new website for the first time might decide differently than you did.
Testing is useful in situations like these. You can ensure that the finished design meets the demands of your users by testing it. and that using the flows is simple.
Usability testing is advised. It provides you with the chance to show actual people the updated landing page. They will be able to communicate with it and share their struggles and experiences. This lessens the possibility of unpleasant surprises when the product launches.
Ultimately, users and clients are the ones who will assist you in reaching your business objectives.
9-Include managers and executives in the decision-making process
We advise including those above you in important decision-making, especially if they have the ability to impact the website redesign and you are not the company’s main executive.
Before you complete the remodelling, you may get their feedback and concerns addressed by having them evaluate the prototypes. Additionally, you can prevent squandering everyone’s valuable time on pointless redesign sessions.
For instance, at UX Studio, we meet with our clients at least once a week. We provide them with updates on our progress, present the research design and findings, adjust our approach, and decide on the next course of action during these meetings.
10 – Hand over the design and start development
The following stage is to export each and every design piece after everything is finished. Together with the prototype and CSS coding, this should contain all assets, such as fonts, colours, and logos.
On the one hand, you can make sure the developers understand every feature you wish to implement by giving them all the resources they need. However, they will work effectively and without hiccups.
While the designers are still working on the UI, development can begin. As a result, it may highlight features that are impractical to use. Additionally, developers can always ask the UX team what a button performs instead of having to hazard a guess. Adopting this approach will expedite the process of redesigning the entire website.
11 – Launch your new website
Congratulations! The task of redesigning your website has come to a conclusion. Enjoy the result of your labour for a moment. Creating a brand-new website is a difficult task.
Launching it is the final phase. This will cause your website to be down for a short period of time. Because of this, it makes sense to plan the launch for after dark, when traffic to your website is at its lowest.
Verify that everything functions properly after the new website goes online. This involves manually examining the webpage across a range of gadgets. Make sure there are no more dummy links, broken image tags, broken links, or redirect chains.
How Much Does It Cost To Redesign A Website?
You’ve probably heard this before, but it really depends. Several variables influence the ultimate cost, including:
- Size of your site,
- The complexity of the redesign,
- The design itself,
- The required content management system, and
- and whether you do it yourself or hire an agency.
Why Choose UX Studio For Your Website Redesign?
UX Studio is a reputable UX agency that is a go-to option for website redesigns. We’ve collaborated with numerous start-ups and global industry titans including Netflix, Google, and Zignaly. Still unsure? Come on, let’s discuss! We are pleased to assist you in solving problems.
FAQs Website Redesign
Why should I consider redesigning my website?
Website redesign is crucial for keeping your online presence fresh, relevant, and competitive. It can improve user experience, update outdated design elements, incorporate new technologies, enhance brand identity, and boost conversions. A redesign ensures that your website aligns with current trends and meets the evolving needs of your audience.
How do you determine if my website needs a redesign?
We conduct a comprehensive website audit to assess various factors such as design aesthetics, user experience, functionality, performance, and alignment with business goals. By analyzing metrics like bounce rate, conversion rate, and user feedback, we identify areas for improvement and recommend whether a redesign is necessary.
What is your approach to website redesign?
Our approach to website redesign is collaborative and strategic. We begin by understanding your business objectives, target audience, and brand identity. We then conduct thorough research and analysis to inform our design decisions. Our process involves wireframing, prototyping, iterative design reviews, and user testing to ensure a successful redesign that meets your goals.
How long does the website redesign process take?
The timeline for website redesign varies depending on the complexity of the project, scope of work, and client feedback cycles. Typically, the process can take anywhere from a few weeks to several months. We prioritize transparency and communication throughout the project to keep you informed about progress and timelines.
Can you migrate content and data from my current website to the redesigned one?
Yes, we offer content migration services to ensure a smooth transition to the redesigned website. We carefully assess your existing content, including text, images, videos, and other media, and plan a structured migration process. Our team handles the transfer of content, metadata, and other relevant data while ensuring accuracy and maintaining SEO integrity.
What post-launch support and maintenance do you provide after the redesign?
Our commitment to client satisfaction extends beyond the launch of the redesigned website. We offer ongoing support, maintenance, and optimization services to ensure that your website remains secure, up-to-date, and performing at its best. This includes software updates, security patches, performance monitoring, and regular backups.
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